1. Tell us about Henry Liz?
We came to this from an innovation standpoint, from a fashion-first perspective on the whole biking thing. We saw a real problem, for real people in NYC, in SF, in Portland, in Paris — you know urban cyclists who are using their bicycles to go to brunch, to the work meeting, on dates. This helmet tote is all about letting people weave helmets into their lives — Safe marries Style. And keeping these amazing people safe and free.
2. How did you come up with the idea for Henry Liz?
OK, Megan went to DC and was hanging with friends and they were using the DC version of Citibike, and they didn’t have an elegant solution for carrying their bicycle helmets around. And Megan thought about that. And she saw me at a party on the rooftop of our old building on the Bowery. And there was a lot of nostalgia about that roof. Great place, great memories, always amazing ideas spawning left and right on that roof. Anyway, she’s gazing at the New Museum and she tells me about DC. And then suddenly we’re making prototypes in my place in Williamsburg. “Atelier Holmgren.” And we make a million versions, meet Roy (our manufacturer), and voila.
3. What kind of bike do you ride and why?
A dutch rider. The fire-engine-red Dutchi 3 by Linus: she’s named Irene (see above). And then there’s Squeaksy — so named by my husband. Squeaksy squeaks every time you brake. And sometimes when you pedal. But she’s 1970’s magic. And a ten-speed Raleigh in Maine makes me really happy.
4. What is your favorite bike route?
Obviously over the Williamsburg bridge and into Soho. Actually, I want to mention that when you reach that crest at the zenith of the bridge where riders coming over both sides of the bridge are all about to hit that downwards run, it’s one of the greatest feelings in the world. EVERYONE has a smile on their face.
5. What is your favorite restaurant?
Mogador. The Mogador in Williamsburg, because it has that greenhouse in the back and it feels free and transcendent at any time of the year. I can get there in 2 minutes on my bicycle.
6. Who is someone you admire?
Charlotte Gainsbourg. Effortlessly chic and talented and chameleon women everywhere.
Follow Mara & Megan’s journey on Instagram too.